How can Custom T-shirts help your marketing campaign?
The most comfortable and casual garment worn by both men and women, has been used for marketing purposes ever since the advent of screen printing and custom designs. Starting with sports gear and jackets embellished with various logos of your favorite soccer or basketball team, tee shirts are nowadays used to market a wide range of products, services and events. From breast cancer awareness to music festivals, most successful marketing campaigns involve custom embroidery. Even in St. Louis, almost every major event involves some type of logo marketing.
How does it work?
Unlike conventional methods of marketing in this digital age such as newspaper ads or billboards, wearable items with a custom logo offers a more personalized way to spread the word about an event or product. For instance, an event being held in St. Louis for a book launch or for a charitable purpose would have a greater marketing reach with a custom screen printing on a t-shirt as compared to a TV-advertisement. Apart from being considerably less expensive than conventional marketing strategies, this approach can potentially allow you to spread the word about your event in a more reliable manner. The people wearing these items would be a source of free marketing as people tend to notice what other people are wearing and ask questions about it. The person wearing your custom embroidery on tee shirt would be able to tell them about your product or service in a way more compelling than any digital TV or billboard advertisement ever could.
Greater Response
Marketing your event or brand through wearable items can often get a greater response. You can get an exponentially more positive response as people tend to like free giveaways. If you were to apply your brand’s logo or a picture of your product on a t-shirt in a uniquely appealing way, people would voluntarily market your brand by wearing your merchandize for free. Most companies give away printed custom items to their existing customers and clients for free so that they can spread the word around faster within their social circles. People in St. Louis, in particular, prefer the word of the mouth over any other marketing medium therefore if you are looking to grab a larger market share in the city, you must attempt to at least give this a try. It’s not necessary that you limit yourself to just one type of garment you can even get jackets, caps and hoodies screen-printed with your company’s logo or slogan! But there is one important factor you need to consider, the quality of the products. The quality of your marketing campaign directly reflects the quality of your company therefore, it is imperative that you opt for the finest quality vendors who emboss your company’s message in flawless and impeccable manner.