There have been many fashion and style changes with all garments over the years. Not only the fashion end of it, but also the technology of the fabric has changed with the times and the demand. The demand for moisture wicking materials and also heat retention has increased. Jackets, fleece, and other outerwear have changed with the times also.
One of the trends in outerwear is making the “small” details count. The use of small design details, such as laser perforation, decorative laser cut/welded designs, storm cuffs, and thumbholes, can be seen in several of the 2014 outerwear styles. This technique was once only in outerwear for hiking or mountain climbing, but is now in everyday wear. It is a very clean finish and has the ability to create intricate designs through precision laser cutting.
Tone-on-tone decoration is a very popular technique. Many order this type of jacket for their custom screen printing or custom embroidery. Aligning a company’s logo with these details will call out their uniqueness. Companies that are trendier than others tend to use this type of application to their advantage.
Another trend in outerwear is to increase visual interest with textures and patterns. Textures add visual interest to a garment without being too loud or bold. Checkered or striped patterns also offer visual appeal through their design, but they are not loud or bold. This will allow the company’s logo to stand out on the garment as it creates a break from the consistency of the background fabric.
Textures and patterns are a great option for apparel, as they provide an extra level of depth from the solid fabric options. If you or your company in St. Louis, MO is interested in exploring these options of outerwear, please give us a call. We would love to talk with you about your custom screen printing or custom embroidery needs.